New Products Management 11-e博客來好書新品主打
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推薦New Products Management 11-e博客來好書新品主打似乎也不難理解！
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這本商業理財New Products Management 11-e博客來好書新品主打全書的內容大意
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內容簡介: 1.Strategic elements of the product development. The first part of the text introduces three key concepts (new products process, product innovation charter, and product portfolio) as the three strategic elements of the product development. This unites all the key strategies involved in new product development, and serves as a foundation for all aspects of product development presented in later chapters.
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2.Comprehensive coverage of new product development process and practice, such as, designing for the environment and globalization in new product development, prepares students to manage the people and processes from a marketing perspective.
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3.Attention on Teams. Understanding of what a team is for and comprehension of team mission and strategy is critical in new products management
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4.Cross-functional approach weaved throughout. Non-marketing views are presented as they naturally arise and are not forced into a single chapter. This helps students appreciate the multi-functional nature of product development in each phase of the development process.
第二杯策略：讓錢越賺越多的銷售法則
| 全員反對一定賣
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從0開始做企劃
| 美力財富
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傳銷培訓課程
| 恕我失禮，這樣做是賣不掉的──日本第一女企業家的成功經驗
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- 作者： Crawford 新功能介紹
- 出版社：華泰文化 新功能介紹
- 出版日期：2014/09/09
- 語言：英文
New Products Management 11-e博客來好書新品主打
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New Products Management 11-e博客來好書新品主打
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