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商品訊息功能:

內容簡介: 1.The primary focus of the book is operations management, however, the text provides a “supply chain” perspective. A unique aspect of the text is the examination of both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain, including a discussion of marketing and customer relationships.
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2.Three key themes are highlighted throughout the book: global issues, relationships, and sustainability.
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3.New emphasis on technologies, especially on emerging opportunities offered by big data, robots, 3D printing, omni channel, among others

博客來4.One or more new case has been added to each chapter.


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  作者： Morgan Swink, Steven A. Melnyk, M. Bixby Cooper, Janet L. Hartley    新功能介紹
• 出版社：華泰文化    新功能介紹
• 出版日期：2016/11/22
• 語言：英文

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